New Johnson Controls Hall Of Fame Village logo will be a powerful symbol of the first-ever sports and entertainment "smart city"
Symbol representing partnership between Johnson Controls and the Pro Football Hall Of Fame unveiled
CANTON, Ohio, Aug. 3, 2017 /PRNewswire/ -- The new symbol of "The Most Inspiring Place on Earth!" unveiled today, represents an important milestone in the development of Johnson Controls Hall of Fame Village, the first-ever sports and entertainment "Smart City."
Representing a landmark partnership, the Johnson Controls Hall of Fame Village logo, which was revealed during a special ceremony this morning, contains elements from both the Johnson Controls and Pro Football Hall of Fame brands.
Not only does the logo stand for shared values, it is a constant reminder of the powerful brand identities of both The Pro Football Hall of Fame and Johnson Controls which are joined to inspire excellence in Canton and everywhere.
By celebrating the greats who have played the game, the logo bearing the Hall of Fame's iconic rotunda not only honors the past, it represents a bold nod to the future.
The future is a nearly $800 million "smart city" which will provide world-class experiences enabled by products and services powered by Johnson Controls. The company will demonstrate its state-of-art solutions for making cities smarter and more comfortable in a real-world mixed-use setting including a Hall of Fame hotel, Player Care Center, The Center of EXCELLENCE, retail and restaurants.
"At its core, the partnership is based on the shared values of commitment, integrity, courage, respect and excellence, and the mission to inspire excellence everywhere. This dynamic logo will be a powerful reminder how special Johnson Controls Hall of Fame Village will be and how it will impact the lives of others," said David Baker, president and CEO of the Pro Football Hall of Fame.
The naming rights partnership for Johnson Controls Hall of Fame Village is a unique, unprecedented opportunity at the intersection of sports marketing, new business development and brand growth.
"The Johnson Controls Hall of Fame Village logo makes a strong statement connecting our brand to a great institution like the Pro Football Hall of Fame, one that shares our values of honoring the past, driving innovation and celebrating excellence," said Kim Metcalf-Kupres, vice president and chief marketing officer, Johnson Controls.
Johnson Controls, a global diversified technology and multi-industrial leader, entered a historic naming rights deal with Hall of Fame Village, LLC (a partnership between Industrial Realty Group and the Pro Football Hall of Fame) in November 2016. The agreement also included a professional services contract to provide products, services and solutions to be used within Johnson Controls Hall of Fame Village.
The logo was revealed during an event that also included the dedication of the spectacular new Tom Benson Hall of Fame Stadium, site of tonight's Hall of Fame Game. The Dallas Cowboys and Arizona Cardinals will play in the preseason classic that kicks off the 2017 Pro Football Hall of Fame Enshrinement Week Powered by Johnson Controls.
Tom Benson Hall of Fame Stadium, a world-class sports and entertainment complex, is one of ten main components of the Johnson Controls Hall of Fame Village. The completion of Johnson Controls Hall of Fame Village coincides with the NFL's 100th season and Centennial celebration in 2020.
VIDEO & PHOTOS
Video and photos from today's logo reveal ceremony and images of the logo can be downloaded for editorial purposes from the Hall of Fame's media site at www.ProFootballHOF.com/media (log-in: canton)